As most readers already know, the classic toy company, MEGO, relaunched earlier this year in an exclusive distribution deal with Target. The shear quantity of retro-style action figures include in the launch was impressive but the execution of the relaunch had its challenges with inconsistent roll-outs at the store level and resellers gobbling up mass quantities of the most desirable figures, leaving the rest of us to scratch our heads or give up in frustration.
Monsters were very much at the central of the “most desired figure” maelstrom, with MEGO inking smart deals with the estates of Bela Lugosi and Lon Chaney, allowing them to release classic monster figures without the exorbitant licensing deal with Universal. Check out our previous story about the Bela Lugosi Dracula figure.
Despite these frustrations, it’s important to note that MEGO probably couldn’t have pulled off a relaunch without the commitment of Target. Now, with three waves of figures released, MEGO is free to expand distribution beyond Target and announces an amazing line-up of classic monster action figures with some really exciting new figures in the line-up and much-improved card designs.
MEGO Wave 4 Horror Action Figures
- Nosferatu (Count Orlok)
- Freddy Krueger
- The Invisible Man
- Bela Lugosi Dracula (Red Cape)
- Frankenstein’s Monster (Glow version)
- Screaming Werewolf (Blue shirt)
The figures of Bela Lugosi Dracula, Frankenstein’s Monster and the Screaming Werewolf are new versions of figures released in the earlier Target-exclusive deals. I have to say that I really like the new packaging much more than the earlier waves and love the glow-in-the-dark head and hands on the Frankenstein’s Monster.
MEGO Wave 4 Release Date
According to retailers that have these figures available on their sites fro pre-order, these figures will be shipping in March or April 2019.
Pricing remains $14.99 at retail though eBay listings already have these items at a premium.
Since these products are being sold wholesale, we don’t have a complete list of retailers. Here are a few that already have these figures listed for pre-order:
While these are sure to be a hit with dedicated MEGO collectors as well as those of us who grew up with MEGO, it will be interesting to see how the brand fares with it’s retro-style with a broader collector audience who has grown used to the hyper realistic sculpts of Hot Toys and their like. Certainly the face sculpts are some of the best likenesses MEG has ever done! I prefer the whimsy of these retro-style toys and will certainly be adding several to my collection.
What are your thoughts? Which of these figures are must haves for your collections?