Classic Movie Poster Gallery
I saw this movie at the theater when I was 9 years old. Plain and simple – it had everything I could ask for. I loved Tarzan, dinosaurs, cavemen, submarines….this movie had it all. One of the last pulp fantasy-adventure films before Star Wars changed everything, The Land That Time Forgot remains indelibly printed in my memory as one of the great movies of my childhood.
This is the British quad poster for the film, and while it isn’t the same one my 9 year-old self fell in love with in the mid-70s, today it is my favorite poster for the film. The day-glow title letters really does it for me and ties the poster together visually by matching the vibrant orange of the exploding volcano. The utter ridiculousness of the submerged T-Rex battling the German U-Boat (spoiler alert: NOT in the film) adds to the overall camp and the utter joy I feel when looking at this poster.
The art, by the great Tom Chantrell, is simply magnificent — click on the images below to take a closer look:
Celebrated poster designer Tom Chantrell, whose prolific career took in everything from Brighton Rock (1947) to Star Wars (1977), also worked for both production houses. For a while Chantrell was ‘house artist’ at Hammer, bringing a ghoulish relish to the campaigns for everything the studio put out between The Nanny (1965) and Taste the Blood of Dracula (1969).
This iconic image for the 1966 prehistoric adventure One Million Years B.C. is typical of Chantrell’s partiality for bold lettering and what film poster scholar Sim Branaghan calls “a riot of brilliantly deployed colour across epic, wonderfully composed canvases.”
Chantrell was the man that Amicus would call on when it embarked on its own series of ancient-world fantasies, derived from the novels of Edgar Rice Burroughs. Each starring Doug McClure and directed by Kevin Connor, this sequence began with 1975’s The Land That Time Forgot, the First World War story of survivors from a torpedoed ship coming across a lost continent where dinosaurs still roam. Chantrell’s action-packed poster enticingly contrasts a German U-boat with exciting primordial drama, while the brash red of the title font is matched to the florid lava of an erupting volcano.
With changing fashion and the rise of computer-aided graphic design in the early 80s, the illustrative craft of designers like Tom Chantrell would soon be a thing of the past. So these eye-catching Amicus posters represent some of the final glories of a lost art.
Courtesy of BFI.org
The Land That Time Forgot starts with the torpedoing of a passenger ship by a German U-boat crew. The few remaining survivors, including Bowen Tyler (McClure) and Lisa Clayton (Penhaligon), manage to overcome the U-boat’s crew when it surfaces and they force the captain to pilot the craft back to allied waters. The crew decide to sabotage their plans and the craft ends up completely lost in unknown waters. They happen across a strange island and find an underwater cave through which they pilot the U-boat. When they surface in the islands interior they are immediately set upon by a dinosaur-like creature that eats one of the crew before Tyler manages to decapitate it. The crew then venture through the strange land and come across more giant beasts and a tribe of primitive cavemen before discovering oil, which they hope will allow them to escape back to civilisation.
Here’s the film trailer for your viewing pleasure:
High-grade copies of this poster are usually priced in the $500 range. The combination of Tom Chantrell‘s gorgeous art for a Edgar Rice Burrough’s dinosaur vs submarine adventure movie make this a poster that will continue to be desirable for collectors and genre fans for a long, long time.
I found current listings on eBay UK ranging in price from with a Near Mint copy priced at $545.
Grade A copy of this quad poster is offered for 275GBP ($429 U.S.) at Frontrowposters
Tom Chantrell’s estate has partnered with BFI to offer original posters from his collection through their website ChantrellPosters.com – the quad isn’t available but high quality UK double-crown poster (20″x 30″) is listed for 145GBP ($226 U.S.)
What can I say; this film does it for me. It was a perfect stew of everything I loved as a nine-year-old and the affection I have for it hasn’t lessened over the years. While it’s effects weren’t high quality even for the time period, with rubber dinosaurs and amateurish cave man makeup, the story was great fun and packed with thrills. It’s pure, unadulterated camp and I love every second of it.