image courtesy of MegoMuseum.com
Amidst all the fun new classic monster merchandise to be found at San Diego Comic-Con 2018, nothing is more exciting to me personally than the return of Mego action figures! It isn’t overstatement to say that Mego was the defining toy brand for many a 70s childhood with their lineup of super heroes, Planet of the Apes and classic monster dolls, I mean, action figures!
Mego figures are highly collectible and there are passionate communities on the internet with great expertise on these classic toys. These groups have been abuzz about the return of Mego and it’s iconoclastic founder, Marty Abrams, since Mego Meet earlier this summer.
At Comic-con, Mego revealed its Wave I line-up which will be sold exclusively at Target stores in the U.S. starting this summer. Decidedly retro in it’s lineup, the single figure that has our rapt attention is the new Bela Lugosi Dracula figure. Officially licensed by Lugosi Enterprises, this is
images courtesy MegoMuseum.com
This figure is eight-inches and true to the original Mego stye. Sold exclusively at Target, it will retail for $14.99.
Mego Mad Monster Figures
The fact that Mego officially licensed Lugosi’s likeness is intriguing simply because Mego’s previous run at classic monster action figures, the much loved Mad Monsters lineup from 1974, were intentionally public domain versions of the classic Universal Monsters. Dreadful Dracula, The Human Wolfman, The Horrible Mummy and the Monster Frankenstein drew influence from the literary world rather than the Universal characters and were a huge hit with 70s kids then and collectors today.
While a dedicated article about Mego’s Mad Monsters is well past due on this website, there is little I could add that isn’t included in this well-done video from the Mego Museum and Plaid Stallions gang.
Watch the Mega Mad Monsters documentary:
The Mad Monster figures are tremendously collectible and can be quite expensive. A quick survey of eBay shows the several current auctions averaging around $75 for loose figures and several hundred for figures in package. Figures Toy Company re-issued these figures a few years back and they can be easily found online for $15 at EntertainmentEarth
Mego is planning a Wave 2 release this October so we have reason to hope that more classic monsters will be included in the lineup. Which monsters do you most hope to see? Do you want licensed or unlicensed figures?