Target Exclusive Monster Crunch: The Breakfast Battle Game & Monster Cereal Puzzle
Summer is winding down and for us monster kids that means we’re edging closer to the most wonderful time of year, Halloween. And in the grocery aisle, that means the General Mills Monster Cereals will soon make their annual appearance. Boo Berry, Count Chocula and Franken Berry should start creeping around cereal aisles across the U.S. at the end of this month.
New this year, the trio also will be appearing in the game section of the store (along with Fruit Brute and Fruity Yummy Mummy) in “Monster Crunch: The Breakfast Battle Game.”
Between last year’s cool Universal Monsters Halloween costumes and decor, the new Mego action figure launch and now the General Mills Monster Cereal games, Target continues to be a new go-to retailer for exclusive retro monster goodies!
Starting August 26, Target will stock the Monster Crunch game. It also will be available on Target.com.
“We loved the idea of bringing Monster Cereals fun beyond breakfast or a midnight snack. Monster Cereals are only available for a limited time for Halloween, so the retro game gives us an opportunity to share these beloved characters with families and cereal fanatics year-round,” says Taylor Roseberry, assistant marketing communications manager for Monster Cereals. “It’s been a few years since Fruit Brute and Fruity Yummy Mummy cereals have been available, so this year we are excited to introduce these characters through fun game play and activities.”
So, what made the Monster Cereals game-worthy?
The characters now span generations, and the concept of eating a bunch of delicious cereal is relatable and simple enough to adapt into a family-friendly game. Big G Creative describes Monster Crunch as follows:
In this fast-paced game of luck and strategy, players collect as many Cereal Cards in their Bowls as they can. Each Monster has special powers to give you an advantage and help you gobble up the most cereal. Use Milk Tokens to combine Cereal Cards and take bigger bites. The Monster Cereals character that munches the most wins the game!
Want more of the Monsters?
All five of them are featured in a 500-piece Monster Cereals puzzle, also appearing first at Target, this month.
The official launch of the Monster Cereals games was earlier this month at Gen Con Gaming Convention, and as a result, both Monster Cereal Puzzle and Monster Cereal Crunch Game are already available on eBay along with a wide variety of vintage monster cereal collectibles, if you don’t want to wait for them to roll out at your local Target store.
The Monster Crunch board game will be available for $19.99 and the puzzle retails for $12.99, both are exclusively available at Target.
It’s great to see so much licensed activity with these classic Monster Cereal mascots. Earlier this summer, Beeline Creative released a collection of Monster Cereal Tiki Mugs and Funko released this SDCC exclusive set of Fruit Brute and Yummy Mummy Funko Pops