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Vintage Advertising for Mattel’s Fright Factory

This Halloween, We’re Focusing On Vintage Ads for Monster Kid Toys

Mattel Fright Factory

It’s the most wonderful time of the year, and we’re celebrating with a month-long focus on vintage advertising for all the things us Monster Kids love.  From Captain Company mail order pages in the back of Famous Monsters of Filmland to TV commercials, we’ve lined up a wonder-fest of nostalgia. So buckle up, Monster Kids, it’s time to step into the Time Machine and set the dials to childhood!  And we kick off our series with none other than Mattel’s Fright Factory, one of the greatest toys ever made!

Mattel Fright Factory 1966 Ad

Let’s head back to 1966, the year of my birth, and spend some time with the wonderful Fright Factory from Mattel.  Part of the Thingmaker line up, Fright Factory enabled kids to create plastic molds by pouring a substance known as “Plasti-Goop” into a professional-grade  hot plate — which could reach temperatures of 3,000 degrees Fahrenheit!  This toy line makes pretty much every Most Dangerous Toys Ever list, but kids loved it.  Toxic fumes and extremely hot metal — what more could a Monster Kid ask for?

Here’s the 1966 TV Commercial for Fright Factory:

This write-up on this wonderfully dangerous toy appeared in a 1966 issue of Jack & Jill magazine, courtesy of MagicCarpetBurn :

Jack & Jill Magazine 1966 Fright Factory Article

And since we’re having so much fun reliving this glorious toy, here’s the full instruction manual for your reading pleasure:

Fright Factory Mattel Instruction Manual

Mattel Fright Factory Instructions Page 1 & 2

Mattel Fright Factory Instructions Page 3 & 4

Mattel Fright Factory Instructions Page 5 & 6

Mattel Fright Factory Instructions Page 7

Finally, we wrap up this focus on the Fright Factory with this fabulously freaky print ad:

Mattel Fright Factory Print Ad

Do you remember these ads, 60s Monster Kids? Share your stories with us in the comments section below!